LET IT SNOW
To annouce its popular Monopoly sweapstake, McDonald's teamed up with the Shirin David. She became the one & only Ms. Monopoly surprising guests with fantastic prices.
Supporting Scholz & Friends for McDonald's:
+ Storyboarding for "Let It Snow" video and rap edition
+ Campaign claim proposals
SOCIAL MEDIA CONTENTS FOR DM
I supported WongDoody on a wide range of social media assets and performance campaigns with content ideation and copy writing.
Hydra Genius is the new drink for your skin. That's why we created a virtual waterbar to showcase the new liquid care range at its best. We also approached liquid skincare as a lifestyle: Therefore we teamed up with creators who introduced water-infused drinks, that also provide skin care from within.
Following the suggestion of a physical waterbar experience, L'Oréal Paris organized a successful waterbar event in an old indoor pool in Berlin.
The event generated a lot of buzz and dozens of contents by influencers and beauty lovers. Read about the event, realized by Sister Mag.
I supported moccu for L'Oréal Paris with
+ ideation of campaign routes
+ user experience for different campaign phases
+ content production
+ video treatments for influencers
+ photo shooting list and coordination
+ display ads production
CHEERS!
FITNESS
IS FOR EVERYONE
At a time when we're focused on what sets us apart, clever fit brings all kinds of fitness enthusiasts together. I supported Zebra with storyboarding and voice over.
This site has been tested by my mother.
A successful project is not a one man or one woman show. It's the collaborative effort of many beautiful minds. A big shout out to all talented people I worked with. Let's do it again.
Due to respect of contract obligations I cannot publish all projects I was involved in. Last update: January 2024.
MOVEMENT IS EVERY-
THING
Movement is more than physical activity. It's also an emotion and a mindset. That's why OTTO teamed up with activists like @phenix and @alexasearth to tell their stories.
Supporting oddity for OTTO:
+ ideation for campaign routes
+ influencer research
+ interview questions and storyboards
+ instagram assets
+ campaign claim
LIFE IS NOT PERFECT
Grocery brochures are visual nightmares: Artificial stock footage and the illusion of a perfect world. To stand out from the crowd, KaufDA did the opposite. We showed the imperfection of daily life – always inspired by offers available in the KaufDa App.
Supporting KaufDA with:
+ a three days work shop
+ ideation for campaign routes
+ headline mechanic
+ text and motive proposals
TAKE
A SOLO RIDE
To rise awareness for the new Han Solo movie, oddity collaborated with YouTube Creators to create a humorous Star Wars quiz. My role involved developing the concept in detail and creating all of the quiz questions.
HO, HO, HO!
The digital agency, Moccu, aimed to surprise its clients with an unconventional Christmas gift. To achieve this, we created a customized soundbox with individual voice snippets for each client, featuring inside jokes and memorable moments from the past year. To make the gift even more personal, we recorded the voices of the entire Moccu team.
(Not edited but you get the vibe)
INSTA-
GUM
Together with buddybrand:
Ideation and texting of several social media assets for Lachgummi.
TADAA!
THE MOST SUCCESS-
FUL BUMPER AD
This was the most successful bumper ad in Germany. Thanks to modular scenes, it worked pefectly for different social ad fomats. I supported oddity with storyboarding and stock video research.
ESCAPE FROM RENTING HELL
Finding a suitable apartment is hard. At fair conditions almost impossible. To adress that, we created an eye catching series of rental nightmares and, of course, a solution to escape with wüstenrot.
I supported oddity for wüstenrot with
+ ideation for campaign routes
+ storyboards for social assets
+ stock video research
SOCIAL CUDDLING FOR ANIMALS IN DANGER
How to create awarness for animals in danger? Cuddling with prominent scoccer club mascots on social media.
Supporting oddity for Krombacher.
TAKE THE EXIT
We helped developers escape bad work environments by launching a recruitment hub for METRO's new tech lab, METRONOM. Potential candidates could watch funny clips, create a funny resignation letter, or purchase developer apparel to make a statement. The teaser phase generated buzz, and the reveal phase showcased METRO as a desirable employer.
I supported Tropen with content ideation,copy writing and UX for different campaign phases.